Leaders Edge!

Leaders Edge is a posting of ideas, thoughts and techniques for leading edge executives from the creative mind of Bob 'Idea Man' Hooey. Visit http://www.LeadersEdge.biz for more information.

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Location: Edmonton Area, Alberta, Canada

I draw from a rich wealth of experience in retail, manufacturing, sales, education, and association leadership and management. I'm the author of ten leadership, career, and business development books, a mini-book series and several ebooks in process. Visit: http://www.SuccessPublications.biz for more information on the writing or http://www.bobhooey.com on the services I provide my clients. Visit my main site: http//www.ideaman.net or http://www.fullofhooey.com for more information on what I can do to help you or your organization move to the next level.

Friday, June 23, 2006

The Resource: Who's Your Sales & Marketing Mentor? Everyone Needs one!

The Resource: Who's Your Sales & Marketing Mentor? Everyone Needs one!: "Who's Your Sales & Marketing Mentor?

Everyone needs one!
(n) mentor, a wise and trusted guide and advisor
(v) mentoring, a tool to nurture and grow people
Whether you're a novice in sales and marketing, or a veteran with years of experience, having a mentor can drastically impact your success. In fact, according to ASTD (American Society for Training & Development): 75% of executives point to mentoring as playing a key role in their careers.

Productivity increased by 88% when mentoring was involved, versus only a 24% increase with training alone.

71% of Fortune 500 companies use mentoring to ensure learning occurs in their organizations.

With these stats, anyone can see the value of a mentor. The more challenging issue is finding yours! Whether you look for a mentor inside your company or from a third-party, consider the following when selecting your own sales and marketing mentor:

Experience. Look for a mentor who has a lot of experience with sales and marketing (both strategic and tactical). Be sure the mentor has a reputation for success, but don't eliminate someone who has had a few failures (sometimes our greatest lessons come from failures).

Time and Style. Consider a mentorship program that matches the mentor's available time with your own. The best mentors will provide relevant information to you, as well as be there for you to bounce ideas off or anwer your questions. They should challenge you, while at the same time support you. Make sure your choice of a mentor suits the style and time demands you have.

Resources. A strong mentorship relationship will include a number of different elements — from education, to guidance, to one-on-one interaction. Choose a mentor who has the resources to create a program from this holistic standpoint.

Having a mentor can make a HUGE difference in your sales and marketing success. Even with the above tips, finding the right individual can be tough. That's where MarketSHARE comes in. MarketSHARE is the only online sales and marketing mentorship—ANYWHERE—to integrate the magic of marketing with the science of sales. "

Note: Over the years I have worked with several leaders who mentored my growth and success. Their insights were invaluable - their friendship and support more so... As an executive and leadership business coach I bring that drive and passion to assist my clients as they seek to equip and motivate their employees to win.

Bob 'Idea Man' Hooey
Canadian Leaders
(780) 736-0009

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