iMedia Connection: The Rise of Online Video
Now, this caught my attention and nudged me to rethink what I'm doing in my own speaking and training business. Perhaps the future will create opportunities to share what we do on line in a more productive manner. I wonder?
If you or your team are looking for new ways to share your message, serve your customers and perhaps garner a few new sales, I'd suggest reading this article excerpt.
Keep leading!
Bob 'Idea Man' Hooey
iMedia Connection: The Rise of Online Video:
"The Rise of Online Video March 31, 2006
By Masha Geller
A new OPA study signals high times for online video. Meanwhile Jupitermedia sells its research division; NPR goes mobile and new data on email surfaces. Check out our week in review.
Not that we need research to verify the fact that people are tuning into online video more than ever, but the Online Publishers Association (OPA) has just released a study that says video viewing online has reached the point where it is 'a routine practice' for many internet users.
According to the study, 24 percent of internet users access video at least once a week, while 46 percent watch video at least once a month. News leads the way in frequency of viewing, with 27 percent of online video viewers watching at least once a week, followed closely by funny videos (26 percent watch at least once a week). Not surprisingly, online video viewing is very common at home (39 percent of those with home internet access watch at least once a week) compared to 19 percent of those who watch at least once a week at work.
Much like general web surfing, when it comes to finding the videos they watch, internet users often rely on a handful of specific sites. OPA says that half of all video viewers go to a specific site to find video, and a majority of video viewers (58 percent) say they rely on two to five sites. Another popular way to find video is through random surfing, which is done by 48 percent of video viewers.
More importantly, 66 percent of video viewers have watched online video ads, and 44 percent of those have taken action on what they've seen. Visiting a website ranks highest at 31 percent, while eight percent are actually driven to make a purchase. Video ad watchers generally prefer short ads. However, 39 percent "
If you or your team are looking for new ways to share your message, serve your customers and perhaps garner a few new sales, I'd suggest reading this article excerpt.
Keep leading!
Bob 'Idea Man' Hooey
iMedia Connection: The Rise of Online Video:
"The Rise of Online Video March 31, 2006
By Masha Geller
A new OPA study signals high times for online video. Meanwhile Jupitermedia sells its research division; NPR goes mobile and new data on email surfaces. Check out our week in review.
Not that we need research to verify the fact that people are tuning into online video more than ever, but the Online Publishers Association (OPA) has just released a study that says video viewing online has reached the point where it is 'a routine practice' for many internet users.
According to the study, 24 percent of internet users access video at least once a week, while 46 percent watch video at least once a month. News leads the way in frequency of viewing, with 27 percent of online video viewers watching at least once a week, followed closely by funny videos (26 percent watch at least once a week). Not surprisingly, online video viewing is very common at home (39 percent of those with home internet access watch at least once a week) compared to 19 percent of those who watch at least once a week at work.
Much like general web surfing, when it comes to finding the videos they watch, internet users often rely on a handful of specific sites. OPA says that half of all video viewers go to a specific site to find video, and a majority of video viewers (58 percent) say they rely on two to five sites. Another popular way to find video is through random surfing, which is done by 48 percent of video viewers.
More importantly, 66 percent of video viewers have watched online video ads, and 44 percent of those have taken action on what they've seen. Visiting a website ranks highest at 31 percent, while eight percent are actually driven to make a purchase. Video ad watchers generally prefer short ads. However, 39 percent "
posted by Idea Man | 9:23 AM
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